Being Used for a Pitch Without Your Express Content
Dear Righter, Recently, I learned that a former colleague had not been fully honest with me when it came to offering me a role as a copyeditor and writer for a big project. I didn't know how to react to this news. The backstory: After years working for corporates as an in-house marketing copywriter, I made the jump three years ago to do freelance marketing consulting and writing. My main client base consists of SMEs and startups that need advice and an extra hand in writing branding and marketing copy, especially in the areas of content marketing and things like investor pitches and client briefings. A couple of weeks ago, I thought I had landed a big job, when a former colleague texted me and asked me if I wanted to do a series of 2000 word-plus campaign presentations and an annual report. I was pretty excited, because that means a bit of a windfall during Covid19, when most companies are not spending on marketing like they should. I organised my rates and turna...